Top 14 Things Marketers Need to Know About QR Codes

Top 14 Things Marketers Need to Know About QR CodesI recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign. 1. A QR Code is a 2D Barcode QR codes are an encoded barcode image resembling a square-like maze. Unlike a 1-dimensional UPC code, a 2-dimensional barcode stores data in both directions and can be scanned vertically or horizontally to be decoded. 2. 2D Barcodes Can Store a Variety of Data A traditional 1D barcode (UPC/EAN) stores up to 30 numbers, while a 2D barcode...

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Google AdWords Enable Tablet Specific Targeting

Google AdWords Enable Tablet Specific Targeting by Jonathan AllenHot on the heels of Google IO's Android keynote presentation, Google AdWords has enabled a new setting in their interface which makes a distinction between targeting ads to tablet devices and smartphones.The settings tab of your AdWords account now has a new targeting option called "Tablets with full browsers", which appears under targeting "Mobile devices with full browsers".The provision has been made to distinguishing between iOS and Android tablet devices, but initially the new tablet setting only allows you to target iPads only, but Google AdWords promises...

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Happy Tree Friends Give a Lesson in Copyright by Sarah Carling

Happy Tree Friends Give a Lesson in Copyright by Sarah CarlingThis copyright lesson from YouTube featuring the homicidal, suicidal and just plain crazy cute fluffy characters of Happy Tree Friends highlights some of the risks of copyright infringement, and explains what sorts of content are subject to copyright. It also tells you what to do if you find your copyrighted work has been uploaded to YouTube. This easy to understand, and fun to watch video is a lot less graphic than many of the Happy Tree Friends videos, but nonetheless it's a very effective way to communicate copyright infringement, and is likely to appeal to many who wouldn't understand some of the aspects of copyright explained....

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